Want to Pay for Premium Products and Services with Your Data? Here’s how.
At Liberdy we’re on a mission. We’re a blockchain-based ad-tech company that aims to disrupt the entire advertising ecosystem by putting consumers in control, providing them with the means to commoditize their data and creating a fair and transparent marketplace where they can earn from its use. So, to help us achieve this end, we’ve partnered with mobile keyboard developer ai.type to introduce the first mobile keyboard to enable users to pay for premium services with their data.
Who is ai.type?
Ai.type develops smart input software with advanced context-aware, cloud-based features. Ai.type’s keyboard is installed on over 60 million devices around the world and enables next-word prediction, completion, correction, spelling and grammar check as you type. The keyboard, available for iOS and Android as well as for Amazon’s Kindle, and supports 50 languages.
How will the partnership work?
Ai.type is the latest addition to a growing network of advertisers and publishers partnering with Liberdy to create a new ecosystem where publishers can successfully engage consumers with premium content and motivate them to provide their consent. By using Liberdy’s Passport widget, Ai.type will enable consumers to retain control of their data, and share it anonymously. The consumer will be rewarded financially and gain access to premium features, all in compliance with the GDPR.
Ai.type can also offer their keyboard premium services to consumers via the Liberdy platform, boosting Ai.type’s subscriber-base with Liberdy-users who pay using the LIB token the currency powering our platform.
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What does all this mean for the ad industry?
A string of data breaches, misuses and manipulations have hit the headlines recently, most prominently the Facebook-Cambridge Analytica scandal. Publishers are facing an uphill battle in gaining user consent, at a time when the trust between consumers and the digital companies that provide them with products and services has been severely eroded.
This has all been taking place at the same time as the GDPR, enters into effect, an EU law stating that the consumer is the rightful owner of their data and their consent is required before it can be used.
Consumers want to control what happens with their data and be the ones to earn from its use. In this climate, consumers have little incentive to provide publishers with consent to utilize their personal information.
By respecting and rewarding consumers’ ownership over their depersonalized data, Liberdy’s Passport widget enables publishers to gain their consent. The traded data is anonymized as Liberdy eliminates Personally identifiable information (PII) or any data that could potentially identify a specific individual to ensure their privacy is maintained.
This perfectly positions Liberdy to steer the direction of the advertising industry moving forward and create an ad market place where all the participants benefit.
The ad-tech industry is entering a new, more transparent and egalitarian era that is changing the power dynamics for all the parties in the advertising marketplace. Since the introduction of the GDPR, consent- based advertising has become the new reality and publishers need to find an effective means of encouraging consumer cooperation. Liberdy’s Passport widget offers publishers a new way to incentivize consumers to agree to the use of their data by providing them with a trusted and transparent way to earn from its use.
Liberdy’s beta release is just around the corner. To learn more about partnership opportunities please check out our website, register to our newsletter and join our whitelist, join our communities via Telegram,Twitter, Facebook, Linkedin to get the latest updates, or email us at info@liberdy.io
